The Halpin Companies' Critical Success Factors:
Potential • Responsibility • Connections • Strategic Legacies • Laughter

 Articulating, Communicating & Operationalizing our Success Factors

In our most recent issue we addressed number one of the three aspects of growing leaders from within:  

1) Reflect and articulate the critical success factors on which the company is built,  

2) Communicate and operationalize these critical success factors, 

3) Provide continuous feedback and input for those who are not consistently ‘walking the talk’. 

In this issue I want to address thought number two.  How do we communicate and operationalize these success factors?   

Starting with communicating, keep in mind that people don’t remember the impressive power point presentations that are made every day in every situation. The company values and success factors must be personalized so that they can be internalized by your employees. The messages that we really get are those that are told in the form of storytelling.  This is because a story provides for an emotional response that helps the message metabolize in our brains and thus be understood and retained.  As leaders our job is to tell a lot of stories every day that communicate our organization’s values and success factors.  These stories help others see how we can be even more profitable and productive and thus make a difference for our clients, customers, employees and the world.  Telling your stories also reminds you to walk your talk and to reflect daily on your values.  I have not worked with a leader yet that didn’t enjoy sharing a few of their own successes periodically.  Given that I’m from the South, I know many leaders there that never got around to any actual work.  They just told one story after another.

To operationalize these success factors requires a variety of systems and processes.  These systems and processes are best developed by the key employees closest to the function. 

I have always said that the front-line employees are your best productivity consultants because they know exactly what is needed to be more productive. Cross-functional teams made up of these front line employees assigned the task of developing checklists to ensure that quality standards are consistently met is a simple but profound approach to operationalizing your values and success factors. Review the checklists for alignment to the company values and success factors. Fine tune it. Then communicate your findings to the company. This ensures that every employee uses the company’s winning approach or another uniquely valuable approach that generates these same results.

I’ll look forward to getting your feedback about this issue and incorporating your feedback into our next issue.

 Reflection
Strategic Leaders empower their colleagues to work smarter not harder.  Here are two questions for your 'think time'.  How clearly can you articulate your company's critical success factor?  How many stories have you shared with your people this week?

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Lastly, if you have an opinion you would like to share about growing leaders from within, email me at Halpinion@halpincompany.com I will address your opinions in future issues.

The Halpinion Volume 1, Issue 3